Client
Spotta Ng
Spotta Ng
Category
Productivity/Community
Productivity/Community
Industry
Real Estate
Real Estate
Year
2024
2024
Scope of Work
Website Design
UX Writing
User Testing
Spotta NG
Spotta is a neighbourhood discovery platform designed to help people find their ideal living spaces in Nigeria through authentic insights from locals and visitors.
This case study highlights how Spotta tackles the complex challenge of neighbourhood selection through thoughtful UX design.
Spotta is a neighbourhood discovery platform designed to help people find their ideal living spaces in Nigeria through authentic insights from locals and visitors.
This case study highlights how Spotta tackles the complex challenge of neighbourhood selection through thoughtful UX design.
Spotta is a neighbourhood discovery platform designed to help people find their ideal living spaces in Nigeria through authentic insights from locals and visitors.
This case study highlights how Spotta tackles the complex challenge of neighbourhood selection through thoughtful UX design.
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Problem Statement
Finding the right neighbourhood in Nigerian cities can be challenging due to:
Limited access to reliable information about different areas
Difficulty in gauging safety and infrastructure quality
Lack of authentic resident feedback
Inconsistent pricing information
User Research Insights
Through analysis of similar platforms, several key user needs emerged:
Authentic reviews from actual residents
Detailed information about infrastructure
Safety assessments
Cost of living insights
Community engagement metrics
Design Solutions
Clear Value Proposition: The hero section immediately communicates the platform's purpose with the headline "Find your ideal neighbourhood" - direct and user-focused.
Streamlined Search Experience:
Prominent search bar
Smart address autocomplete
Clear call-to-action "EXPLORE AREA"
Helpful fallback "Can't find your address?”
Trust-Building Review System:
User avatars for authenticity
Timestamp for recency context
Rating system (1-5 scale)
Categorized feedback (power, security, traffic)
Detailed written reviews
Problem Statement
Finding the right neighbourhood in Nigerian cities can be challenging due to:
Limited access to reliable information about different areas
Difficulty in gauging safety and infrastructure quality
Lack of authentic resident feedback
Inconsistent pricing information
Conclusion
Spotta addresses the challenge of neighbourhood discovery through:
Clean, intuitive interface
Trust-building review system
Clear information hierarchy
User-centric design decisions
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Problem Statement
Finding the right neighbourhood in Nigerian cities can be challenging due to:
Limited access to reliable information about different areas
Difficulty in gauging safety and infrastructure quality
Lack of authentic resident feedback
Inconsistent pricing information
User Research Insights
Through analysis of similar platforms, several key user needs emerged:
Authentic reviews from actual residents
Detailed information about infrastructure
Safety assessments
Cost of living insights
Community engagement metrics
Design Solutions
Clear Value Proposition: The hero section immediately communicates the platform's purpose with the headline "Find your ideal neighbourhood" - direct and user-focused.
Streamlined Search Experience:
Prominent search bar
Smart address autocomplete
Clear call-to-action "EXPLORE AREA"
Helpful fallback "Can't find your address?”
Trust-Building Review System:
User avatars for authenticity
Timestamp for recency context
Rating system (1-5 scale)
Categorized feedback (power, security, traffic)
Detailed written reviews
Problem Statement
Finding the right neighbourhood in Nigerian cities can be challenging due to:
Limited access to reliable information about different areas
Difficulty in gauging safety and infrastructure quality
Lack of authentic resident feedback
Inconsistent pricing information
Conclusion
Spotta addresses the challenge of neighbourhood discovery through:
Clean, intuitive interface
Trust-building review system
Clear information hierarchy
User-centric design decisions
View Next Project
View Next Project